Always remember to set a common goal for both and the goal should create a clear framework that maxizes the resources efficiently.
Maintain key performance indicators:
While focussing on criteria like ‘shares’,’conversion rates’ and ‘links towards contents’ ,always remember that those criteria must be measurable and you should be furnished with best tracking strategy and analyse what you measure.
Read about your target audience:
After the second step it is very important to have a clear view about your target audience and what they have in common such as age, location etc.
Create quality contents:
Contents are the major part of SEO, so always remember to create quality contents with keywords included in it instead of using plagiarised contents.
Use highly researched keywords:
This is the time to know about the importance of keywords and how effective it is. The keywords that you use should be researched sing some tools like Google Planner, Google Trend and many more.
Link building is very good and it is clear that search engines are more sophisticated in evaluating.
Internal link building:
It is the major cause for your website ranking as it has improved user experience because of easy navigation for the site.
Focus on Content title and heading:
The title of the content should be professional and contain required keywords to get Google ranking.
Analyse your results and keep on giving efforts:
Measuring your result is very important and it will take some time to get the result, but don’t stop your efforts if you gain your results quickly.